USDA women self defense had launched this print advertisement campaign to create awareness about self defense technique among women. The campaign is explicitly conveys that using these technique will give a hard time to any aggressor and women can fearlessly move in an unsafe environment. The advertisement is showing aggressors are being defeated and badly hurt by the women he wanted to victimize. The advertisement has also indicated towards a few self defense techniques as well.
The presentation of the campaign is evidently artistic which gives impression of some modern art sketches. However, the repetition of the same idea for three times is bit stretching. The agony of the successor and success of ladies have been brilliantly displayed in the advertisements though. The punch line of the campaign reads, ‘No need to cry for help anymore, your aggressor will do that for you’, which is of course a smart copy indeed. The campaign was created by Duval Guillaume Brussels.
Via Adverbox
