Regular drinkers, here is music to your livers! KGB has invented an ant-hangover pill which is intended to reduce the effects of alcohol consumption.
Oh, leave the KGB part. This is just a fictitious part of an interesting publicity campaign created for the anti-hangover pill SpecTab. With a view to generate some buzz, the creative agency adopted a novel way to market this product. A fictional story was created to provide the new brand with an engaging background. SpecTab was presented as a re-discovered drug of KGB, the Soviet secret police agency.
were surprised with a new statue being placed in the central square — a statue of Nikolay Wasiliewicz Onovalov, a Russian scientist, doctor and inventor of SpecTab.
This approach has succeeded to get wide media coverage. Apart from this, videos which depicted the experiments which Russians performed to prove the effectiveness of SpecTab, have also been included in YouTube.
Credits:
Advertising Agency: Change Communications, Warsaw, Poland
Creative Directors: Ryszard Sroka, Jakub Korolczuk, RafaŠGórski
Art Director: Adam Szczepocki
Copywriter: Franek Toeplitz
Sculpturer: Wojciech Zasadni
Via: theadmad
