Mentos commercials have always amused us with their fresh, interesting and clever concepts. They presented a new naughty way of Mentos life, in which you escape from any catch22 situation with some sort of upper class street-smartness. Like the student , who comes late, manages to enter the classroom.
However, this commercial named âbeat itâ for Mentos, created by BBH London, is not as clever as the earlier ones. The sheen of that mentos life has somewhat lost here, even though the mentos guy succeeds to beat his rival and attracts the hot chic at the gas station.
Via: Adweek