This poster advertisement campaign was published to promote kalidas festival held in Maharashtra, India by Maharshtra Tourism Development Corporation. The advertisement is extremely focused on the traditional Indian music and dance form showing them in the sky and carved out the imagery through manipulating cloud. The music and the art here seems to be establishing links with eternity as the campaign is giving impression.
Despite a great execution the campaign has bemused many as they see no creativity and argue that it is a bit scary. However, the campaign seems to be aiming at presenting a larger than life image of the Indian tradition.
The campaign is of course impressive with a perfect art direction. The copy of the just restricts to inform when the festival is being held. The campaign is created by Mudra Communications, India.
Via Ads of the World
