This advertisement reflects a remarkable use of graphical lines in the campaign meant for Cafe Fresco. Interestingly the ad has drew lines that reflect of an image of a city map and the lines has been drawn in such a manner that it appears like a man or woman on the move. The campaign aimed at promoting its ice coffee that one can sip while on the move.
So the idea was to show the move of the people as well and using a map like imagery was a perfect idea. The posters were placed strategically on the streets and roads keeping movement factor. The art direction of the campaign is exemplary. The copy of the advertisement reads, ‘The ice cold coffee drink to go’. The campiaign was created by FHV BBDO, Amstelveen.
Via emaaltshift
