Fundacja Dzieci Niczyje had launched this strong print advertisement campaign Poland in public interest. The campaign aims at making the Polish Police aware of physical and emotional violence inflicted on children. Ads they put it, parents who hit their children always try to hide it’, is of course a hard-hitting message.
The campaign shows children with bruise marks on their faces and bodies and the marks were disguised in order to depict the parent’s attitude towards it. The campaign has stunningly portrayed the grim situation and plights of the victims that suddenly evokes feelings towards them.
The punch line of the ad reads, ‘See, Hear, Say’. The campaign is created by DDB, Warsaw.
Via Hout Lust
