This is remarkably an excellent and insightful print advertisement launched by the International Osteoporosis Foundation to create awareness about Osteoporosis. Osteoporosis is a disease in which the density and quality of bone is reduced, increasing the risk of fracture. It affects around one in three women and one in five men around the world. The advertisement has used news clipping appeared in newspaper that informs about finding of two 600-year-old skeletons found locked in embrace in Lombardy, Italy. The news signifies the importance of strong bones.
The presentation of the advertisement is extremely simple and straight and it has effectively highlighted its message. The advertisement straight away strikes the core aspect of the message through its effective visualization. The text of the ad reads, ‘One life is not enough. Don’t let Osteoporosis make it shorter’. The advertisement was created by McCann Erickson, Argentina.
Via twenty Four
