World Wildlife Fund had launched this billboard advertisement campaign in France to urge people to save papers in order to save forests. This advertisement launched in association with CBS Outdoor/Viacom was spray painted onto bare billboards using organic paint. The advertisement clearly aims at showing the fact that with using little restraint and precautions people can save papers which eventually be helpful in saving forests.
The advertisement itself in place of using paper made posters has used bare billboard to paint its message. The concept of the ad has been brilliantly presented in a very straight forward fashion and easily communicates message with utmost ease and effectively. The punch line of the advertisement reads, ‘Save paper, save forests’. The campaign was designed by Saatchi & Saatchi, Paris, France.
Via Ads of the World
