This is yet another environment protection outdoor advertisement stressing on using less paper launched by Greenpeace in New York. A similar campaign on this very subject was recently launched in France by World Wildlife Fund. The advertisement has chosen a see through wall of a bus shelter and at the corners of the lower end they have printed their message. In comparison with WWF ad, execution of this advertisement is rather weak and consequently making it less effective.
As a matter of fact, this advertisement would struggle to draw attention of people or passers by. The message could have been well pronounced that might have made some effect. In addition to it, the message of the advertisement is not very explicit as well as it indicated towards the solution not the real problem of environment conservation, and it was left on the individual intellect of people to anticipate. The text of the ad reads, ‘Use less paper’. The advertisement was created by Draft FCB.
Via Twenty Four
