This is an amusing advertisement campaign launched by Mylanta that fights with the problem of gastritis. However, the campaign has taken a very humorous approach to address the issue while claiming that the product provides instant relief. The advertisements are showing different situations when this problem could be menacing and troublesome for people. The advertisement has interestingly shown people affected with the disorder shot up into sky as their stomach is filled with gas.
The advertisement has certainly reflected a very good example of a fitting exaggeration of the basic idea. The presentation of the campaign can sent anyone chuckle and is very effective to underline the product benefit while portraying the problem out of proportion. The art direction of the campaign has also been remarkable with a classic touch of retouching. The punch line of the advertisement reads, ‘For quick relief’. The campaign was developed by Colenso BBDO.
Via Twenty Four
