Please Drive Safe. For You. For Us. For Kuwait.
Don’t Throw Your Life Away. Drive Safe.
This is an extremely hard-hitting advertisement campaign against reckless driving from Kuwait. The advertisement has used one of the most hated incidents of Kuwait to invoke larger public sentiments. The strategy seems to remind people of the Iraq war and then compared it with the number of people died in accident.
The second ad is undoubtedly equally good however; this ad takes a different approach in comparison with the previous ad. The second is quite impressive in its presentation along with its strap line. The ad has been created by Memac Ogilvy, Kuwait.
Via Ad Blog Arabia
