This print advertisement aims at creating awareness regarding self examination of breast cancer and the horrific experience inflicted by the disease. The ad was published on the behalf of Wall Street Exchange to commemorate Breast Cancer Awareness Month of October. The ad gives a call for self examination to detect the disease in early stages. The eclipsing moon clearly depicts how this disease can eclipse one’s life.
The art direction of the advertisement is tremendously brilliant that has turned the basic idea into an impressive presentation. The ad is carrying a strap line that says, ‘Don’t let breast cancer eclipse your life. Examine yourself today.’ Liwa Advertising, Dubai U.A.E. has been credited to create the advertisement.
Via Ad Blog Arabia
