It is a clever ad campaign by soft drink giant Pepsi to promote its diet Pepsi. A can of diet Pepsi has been kept inside the bottle to depict the low-calorie quality of the drink. Moreover, a slim body can always be best depicted in the shape of the bottle rather can. Therefore, here the ad seems to be stressed to convey the message clearly.
However, the presentation of the ad is remarkable good along with brilliant art direction. Interestingly, no strap line has been used in the ad. The ad has been created by BBDO Campaign, Dusseldorf.
Via Ad Blog Arabia
