Hummer had launched this print advertisement campaign to lay focus on the rugged and exclusiveness aspect of the vehicle. The campaign aimed at establishing the fact that Hummer has no parallel as it concentrates on rare and exclusivity. The advertisement is showing some wild exotic animals and their structure has added one additional feature of other wild animal such as the lion a corn on its head likewise the chameleon has its face of a crocodile.
Therefore this is apparent that with adding some feature of rare things in something which are itself almost rarely seen one can produce an extremely exclusive product so is the Hummer. Other aspect is these wild animals can be accessible using Hummer as they are found in difficult landscapes. The copy reads as, ‘Like nothing else’. The campaign was created by Leo Burnett, Dubai, UAE.
Via Advertising for Peanuts
