This is a very intelligent print advertisement campaign launched by Clima Bicycle Lock to strengthen its brand image. The campaign apparently aims at displaying the strength of the lock that almost permanently stations a bicycle that cannot be released without using keys. The advertisements are showing bicycle being locked to sideways railing or to a roadside pole that gives impression that bicycle is not locked to it but reflects as a part of the pole or railing.
This is actually a nice idea to pronounce the product benefit in an effective way. The campaign is undoubtedly based on a remarkable idea. Moreover, the execution and retouching aspects appear to emerge as the best in the campaign. Since the presentation of the advertisement was very strong, no text has been used in the campaign besides brand name. The campaign was created by Star Reachers Group, Bangkok.
Via Advertising for Peanut
