Hewlett-Packard’s unique ad campaign is making waves nowadays on one of its promotional websites FingerSkilz.tv. The short ad videos show close up videos of a man’s hand on a desk to perform soccer actions with the help of two fingers. This website has already attracted around 180,000 visitors so far.
The company had started its ad campaign just before the FIFA World Cup and decided to continue its campaign even when the tournament is over to draw consumers’ attention. Moreover, the company feels the success of FingerSkiltz indicates towards effectiveness of nontraditional marketing approaches.
Overall, it is a nice and seemingly casual ad campaign.
