This advertisement from Mont Blac indeed reflects a fantastic piece of creativity that highlights the sustaining power of expression of ink in the wake of computing revolution. As for many, writing with pen is of course a forgotten story as they are more comfortable writing on computers. However, this advertisement represents the true pleasure of writing with pen that will never fade.
The ad has been presented in the form of a keyboard of a computer to bluntly exhibit the fact that it is facing difficulty to keep up well with this computer age. The ad has a strap line saying ‘Rediscover the power and pleasure of writing’, indicating the revival of ink age.
The ad can be read as; ‘If love is the message how about you put some into it’.
A true intellectual ad.
