In 2006 Honda New Civic advert will be available through podacsting. Honda plans to launch its New Civic ad with an extensive digital marketing campaign. For 2006 Honda Civic account, Wieden & Kennedy the London based advertising agency will create a two minute TV commercial which will also be available on downloadable video podcast from Civic campaign microsite and from other podcast and videocast sites.
Honda believes this New Civic campaign will be the first of its kind in UK where an advert is available through podcasting channels.
John Goodbody, web manager at Honda, said
“By engaging in videocasting, Honda is not only strengthening its commitment to reach new markets, it’s extending the reach of the Honda Civic marketing campaign. It is enabling people to experience what a Honda feels like from one of their most personal and closest touch points — their iPod.”
The video podcast is expected to be avaiable worldwide on 13th. You can get a look at it while they are pre-testing the campaign at here
Source: Revolution
