This time around it seems that advertisers are more inclined towards direct and interactive advertisement campaign to tap potential customers. In fact, though the targeted mass is comparatively very small than other forms of advertising but this marketing strategy is really effective for advertisers. Future Sports Gym in a similar campaign aimed at targeting potential customers to entice their potential customers in a unique way. This advertisement campaign targeted those overweight people, who were interested in trying the fat burning courses of the Future Sports fitness chain. Advertisers placed the red points of reference on public city maps with much bigger red spots to tell their potential customers, ‘You are here. Its time to loose weight’.
Any person who then sent a message, ‘I am here’, to certain numbers, instantly received a GPS generated route description to reach the closest Future Sports Gym around. In addition, who reached the gym following the mobile instruction received 20 percent discount on the courses. The campaign met unimaginable success, as all Future Sports fat burning courses were booked within two weeks after the campaign was launched. The campaign was conceptualized and developed by DDB, Duesseldorf, Germany.
Via Ads of the World
