Adobe has recently rolled a unique poster advertisement campaign in New York to promote its new Creative Suite 3 software package that includes popular design software such as Photoshop and Illustrator. Taking a break from online advertisement campaign, Adobe has introduced an interactive wall of projected animation in Union Square. The functioning of the interactive billboard will depend on people walking past the poster. According to New York Times, ‘As pedestrians walk past the wall, infrared sensors will lock on to the person closest to the wall, who will then be able to control a projected slider button at the bottom of the wall’.
The New York Times further disclosed the modus operandi of the interactive wall, ‘As the selected pedestrian continues walking and moves the slider along, the wall will start displaying colorful animation and playing music, effects that will grow or recede at the pace that the person advances or retreats.’ According to the strategy, a similar interactive wall, which is 7 feet high and 15 feet wide, will be recreated in London in early August, at the Piccadilly Circus Virgin Megastore.
The punch line of the advertisement is, ‘Creative license: take as much as you want’. The advertisement was jointly developed by Adobe and Goodby, Silverstein & Partners.
Via New York Times
