Foster, the Australian brewing company is planning to shift its ad expenditure from TV to the Internet, reveals The Wall Street Journal. In its bid to shift its ad focus on the Internet, it has bought ads on Heavy, a website popular among young males.
Moreover, the online ads of Fosters are slated to be launched on 16 this month, when Heavy is launching its program named ‘Massive Mating Game’.
WSJ further reports that Foster’s is also planning to create humorous video advertisements that will be shown online on various sites. The beer ad expenditure in TV commercial has been restricted to only $5 million meaning to say the alcoholic drinks are more or less popular with the niche category.
However, despite the fact that Foster’s beer has become popular in U.S. only through the TV commercials, the company has decided shift its ad policy. More to the relief to the company analyst argue that it is a relatively low risk investment.
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