Oh, it sounds different, when it comes in a campaign for jewelery where we expect captions like feel like that, and feel like this. But this campaign for MP jewellers makes a different tone to the copy, in an appropriate manner.
Appropriate because the campaign is promoting the light jewelery festival. Well, we cant usually expect such efforts from a jewelery ad. It is an occasion to remember that brilliant ad where copy sang for a jewellery shop.
This campaign has been developed by Ogilvy & Mather, Kolkata.
CREDITS
Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Directors: Sukhendu Mukherjee, Koustuv Chatterjee
Art Directors: Altaf Hossain, Partha Chowdhury
Copywriters: Alka Adhikari, Uttaran Chaudhuri
Photographer: Sanjib Ghosh
