The Lynx theory- Girls Look Hot Wet. Guys Donât.. I donât know the veracity of this theory. However hot chicks do look hot in wet clothes. Whether the guys will look hot wet is a question for the girls and gays. And opinion is subject to change, person to person.
This new integrated campaign for Lynx Dry antiperspirant in Australia makes a naughty comparison of women in hot clothes and men in sweaty clothes. The campaign claims that by the grace of Lynx, guys can control sweat and attract the wet hot chicks. The hot tactics have been developed by Soap Creative.
Credits
Advertising agency: Soap Creative
Creative director: Brad Eldridge
Copy writer: Alex Bodman
Developers: Jim Boswell and Mark Fennell
Producers: Alice Le and Josh Hunt.
Via: Inspiration room
