Indeed, bad mouth odor is really bad. Earlier, we have seen it from this print campaign.
Now, through this new print campaign for Outlast mouthwash features a clove of garlic and can of sardine and asks us to scratch and sniff. Disgustingly effective idea.
The campaign, developed by Publicis, New York, also ask us to feel relentlessly fresh
Credits
Advertising agency: Publicis, New York
Executive creative directors: David Corr and Jay Williams
Chief creative officer: Rob Feakin
Head of art: Victor Basile
Creatives: Jenny Grant and Felipe Leite
Account manager: Jo Hardy
Art buyer: Danielle Smolian.
Via: Inspiration room
