Teenagers of Europe compared to American teens are more active on web. They more use web as a tool of social medium and email and instant messaging rank high on their list of activities. This report prepared by Helen Petrie, professor of human computer interaction at the University of York in conjunction with MSN reveals that emails and IMs are mostly used in the earlier part of the week and peak usage happens in lunchtime and later part of the day. Well, survey says so, we wont question it, but nevertheless, an amazing finding.
The most favorite advertising medium for the segment is no more movie, radio or magazine, its Internet. 19% feel it’s the most informative thing and 15% find it focused than other media.
Via [Clickz]
