Google, in a move to promote its Adwords and Adsense program to small and medium scale enterprises, government institutions, non governmental organizations, multinational brands etc is about to launch an authorized reseller program in Malaysia. Head of sales and marketing, Google Hong Kong, Crid Yu says by the end of this year the Hong Kong office will try to bring its advertising program to agencies and companies throughout South East Asia. He believes that the scope is huge and there are hundreds and thousands of clients are waiting to be tapped. He said, “Google Adworks matches text-based ads to users’ search queries, providing them with information relevant to what they are looking for…This resulted in a highly-targeted service with significant return on investment to the advertisers – regardless of location – to reach potential customers in any part of the world from one interface.”
Via [Btimes]
