Vauxhall, Opel shelve £60 million Astra ad campaign

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Vauxhall Opel has cancelled a £60 European Campaigns which is supposed to go air from the next month. The move is taken to cut down the marketing expenditure, industry magazine Brand Republic informs. The think tank grappled with £4.8 billion global loss in the backdrop believes that Astra, compared to Corsa, is more established in the market and hence needs less support.

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For Corsa lovers, there is a good news, the most powerful 200bhpVauxhall Corsa VXR will hit the street next year. A high-pitched advertising campaign is on the offing.

Via [Autoindustry]

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