This is an interesting and amusing print advertisement launched by Colgate to promote its Dental Floss. The campaign has resorted to lighter approach that humorously aims at conveying that how it helps to clean up things that can give some hard time to others as well. The advertisements are showing a pig, chicken and cow being trapped by the floss to stop its menacing activities inside someone’s mouth. The campaign was launched in Brazil where edible items involving these animals are very common.
The presentation of the campaign is apparently very simple and notably self expressive. In addition, the campaign is based on a very creative and refreshing idea with great art direction. The treatment of the idea too has been carried out with utmost perfection. The campaign has also presented an appropriate exaggeration of the idea. The text of the campaign read, ‘Colgate Dental Floss. Absolutely flawless.’ The campaign was developed by Young & Rubicam, Sao Paulo, Brazil.
Via Ads of the World
