World Wildlife Fund has recently launched another ambient advertisement with a view to urge people to increase their participation and contribution to combat global warming. The advertisement included blank petitions in support of the Renewable Energy Bill were inserted into plastic wrapped magazines, complete with a red pen that served as a thermometer. The public was urged to gather more signatures, send them back to WWF and help reduce global warming. The advertisement clearly aims at making people think in this direction and take some initiative, signing the petition could be a small but significant for the cause.
The advertisement shows how the reduced level of ink, signifying reducing temperature, caused by all that signing up reflects temperature going down as the more the signatures means the brighter would be chances of the bill being adopted. The advertisement has used a unique and interesting idea to garner public support for the bill and people too on the other side find it interesting to participate in it as it would provide them some sense of indulgence in a good cause. The campaign was designed by BBDO Guerrero Ortega, Makati City, The Philippines.
Via Ads of the World
