Not that it is based on an entirely fresh concept. However, clever copy plays a pivotal role in this print campaign for career Times, and that is why the ads touch our sensitive chords and makes listen to the message.
The print campaign, developed by Lowe Bull, Cape Town, urges- Resurrect your aspirations.
The ads show deceased career aspirations, featuring tombs and epitaphs. the career demise happens at several places- at kitchen, in a school or at an office.
CREDITS
Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Director:Lisa Hodgskiss
Copywriter: Alistair Morgan
Photographer: Dawid Wapenaar
