This is an interesting and pleasing advertisement for Cadbury promoting its latest product, Ultra Perk with humorous touch. The campaign is showing how things have gone upside down very much like Cadbury’s reverse bar. The advertisements are evidently represented a remarkable piece of creativity and its outstanding execution. Clearly the approach of the ad is quite light and direct that makes this ad to lucidly convey its message.
Amusingly, the ad has virtually defined the concept of the latest product of Cadbury by showing everything being placed in a reverse manner. The campaign also includes an exceptional retouching to present the basic idea in an interesting style. The copy reads as ‘Cadbury’s reverse bar. Wafer outside, chocolate inside’. The campaign was created by Ogilvy & Mather, Mumbai, India.
Via Ads of the World
