This is of course a dull and misleading advertising campaign to promote Bajaj Torches. Advertisement some times travels some extra length to exaggerate and over focusing the product, only make it misleading and sometime negative. This particular campaign represents that very genus of advertisement. The ad not only struggles to depict the idea of emphasizing the power of torches but has gone to the extent where it has itself questioned the utility of this kind of torches in normal life.
Moving on to art direction, it is also a part of a very ordinary work that has in fact made the ad unreasonable and of course unjustifiable. The basic idea of the ad too is quite old that has been repeated many a times in the past but with a better execution. The ad has been created by Touchstone Advertising, Mumbai.
Via Ads of the World
