Amnesty International has recently launched this powerful outdoor advertisement campaign in Switzerland. The campaign was undertaken as part of strategy to make people aware about atrocities being inflicted on human life and human rights violation taking place in some part of the world. The campaign was launch with a view to convey people that these violations may not be taking place where they live but it never meant these violation do not take place elsewhere.
The photographs of this campaign were placed strategically at several public places in cities. The ad interestingly gives impression that the act is being done on the roadside only, where people are walking. The copy of the ad reads, ‘It’s not happening here. But it is happening now’. The ad has recently won gold at Epica Awards. The campaign was created by Walker.
Via Twenty Four
