In a recent development, CA Mobile, Dentsu and Cyber Communication have agreed to co-establish a mobile ad agency in China by the end of the current year. The joint venture is likely to capitalize at $862,000 and the joint venture will be owned by 66.6 percent by CA Mobile, and the other two companies will have 16.7 percent share each.
Initially, the joint venture will take off with a staff of 18 persons and further expansion is likely to be decided during future course of action. The joint venture will extend its expertise in Internet and mobile advertising to the Chinese companies. Furthermore, they will provide mobile advertising services by integrating mobile devices with a highly functional ad broadcasting technique.
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