The National Hockey League’s new ad campaign has been created to show the softer side of the team. The latest ad campaign has been named ‘Game On’ that features many stars of NHL fame. However, the basic theme of the campaign has been kept humorous, which is scheduled to be aired during NHL opening night broadcasts on Wednesday. To beging with, the ad will be shown only on two networks, U.S. Versus cable network and Canada’s TSN network, and later it will spread to other networks across North America.
Besides TV spot, radio commercial will be aired on XM Satellite Radio, Sirius Satellite Radio, Westwood One and NHL Radio stations. The advertisement is featuring Sidney Crosby of the Pittsburgh Penguins, Jonathan Cheechoo of the San Jose Sharks, Peter Forsberg of the Philadelphia Flyers and Marty Turco of the Dallas Stars.
The campaign has been created by Mother New York ad agency. The agency has said that they have aimed to show the ad through the fan’s perspective of the game and to show how fun loving players are.
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