This is an excellent ad campaign from Heinz promoting its hot ketchup. The ad has represented the main strength of ketchup in an extremely hilarious manner. Moreover, art direction of the advertisement is brilliantly executed. Along with the color arrangements, copy of the ad around which the campaign centers is of course intelligently written.
The color of the page used in the posters is in perfect harmony with other components of the advertisement as that of the old style of writing and highlighting real color of the ketchup. Most amazing aspect of the campaign is its simplicity just used some humor to convey that it is hot.
Via Ad blog Arabia
