When a newly opened beauty saloon goes on an advertising effort, they should be always careful to address the varying interest of the target group. But, what if the targeted audience can be accurately reached with ease? GBB beauty saloon has this lucky target audience, as they aimed the women working at their big office buildings.
However, the office building is a busy place and an innovative way is a must to attract the womenâs attention and get the desired results. So, with the creative support of Tempo Advertising They placed special posters in the building lobby. The women were invited to tear off one of the hairs and call the number written on it for a reservation, thus demonstrating how easy waxing becomes when using the salonâs services.
Agency: Tempo Advertising, Bucharest, Romania.
