This print ads for Olympus Pen series camera conveys the message with an apt art direction, supported by a sensible choice of color theme.
Developed by Turn, Hong Kong, the ads succeed to project its long history of 50 years. One of the selling point of the camera is its timeless metal design body, and the black and white ads conveys the idea without too many verbal diarrhea
CREDITS
Agency: Turn, Hong Kong
Creative Directors: Tony Hon, Stephen Chan
Art Directors: Wai Ng, Steven To
Copywriter: Tony Hon
Photographer: Hei
Photo Retoucher : James / Surreal
Via: Coloribus
