This video is a part of an online campaign launched by Axe in Brazil. Axe has appointed the digital agency CUBO.CC to create online promotional strategies. This is the latest effort by Axe for online brand positioning in Brazil. This video was hosted on the company’s site and on YouTube. The video is showing a girl performing stripping on the webcam.
Evidently, the idea was to entice young consumers as they spent maximum time online than people of any other age category. The moment video begins, the girl featuring in the advertisement tells her telephone number. If a person make call on the given number, in a simulated conversation, it’s an answering machine faking a conversation, she tells the user that sexy pictures of her are available at Axe.com.br.
However, there are high chances that eyebrows will be raised over the presentation and skinny content of the advertisement.
Via Ad Arena
