This is a best example for accurate communication of the product benefit. This unique effort for Wüsthof knives âshowsâ its sharpness, without any flowery words.
With the creative support of Serviceplan, Germany, an onion was cut into 365 slices and a calendar has been created including images of those slices.
CREDITS
Advertising Agency: Serviceplan, Germany
Creative Directors: Alex Schill, Matthias Harbeck, Helmut Huber, Florian Drahorad
Art Directors: Christian Sommer, Ivo Hlavac, Sören Porst
Copywriters: Nicolas Becker, Tom Hauser
Account Supervisor: Lena Inderwiesen
Photography: Layoutsatz 2000
Production Company: Pinsker Druck & Medien
