Men seeking women. Women seeking men. Offers for sex are sometimes sugar coated in friendship and open discussions, or sometimes blatant. This print ad features how these unsafe encounters actually become encounters with HIV.
lg2, Quebec City, developed by lg2, Quebec City, makes us remember that calendar in which every day is December 1. The ad, with its unique art direction, will naturally capture our attention.
The tagline reads- HIV is spreading more than ever. Letâs protect ourselves.
CREDITS
Advertising Agency: lg2, Quebec City, Canada
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Illustrator: Marc Rivest
Photographer: Marc Couture
Via: Ads of the world
See also: Link Mania: ADS vs. AIDS
