Amnesty’s screaming ad strips

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Domestic violence. It happens when nobody is watching. We have seen the scary way Keira Knightley was kicked onscreen in the anti-domestic violence ad and the controversy over it. Here are some screaming ad strips against domestic violence.

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This ambient effort for amnesty international against domestic violence has been created by TBWA in Lisbon. The ad strips, which consisted of screaming copies have been inserted into apartment building openings around the city.

The (translated) copy on the strips reads: “An escaping sound can be a cry for help. Domestic violence. If you hear it, report it.”

Via: copyranter

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