Durex: the power of pleasure

Dr Prem Digital Healthcare Marketing

img

What can we expect from an ad created for a stimulating gel for female orgasm? Naturally, an ad which consists of a semi nude (or completely nude) woman with a passionate expression. However this ad for Durex, shows only a hand of the woman.

Just look at the ads and you will get the idea. This is a clever way to depict female orgasm. The ad ‘ the power of pleasure’ shows the woman’s hand making marks on the table with her nails.

Dr Prem Web Design and Development

Indeed, this ad from McCann-Erickson Milan presents a nice, noticeable concept. Moreover, the art direction is wonderful.

Via:

Credits:

Advertising Agency: McCann-Erickson Milan

Creative Director:Federica Ariagno

Art Director:Matteo Civaschi

Copywriter:Gianmarco Milesi

Photographer: LSD

Via: Ads of the world

Dr Prem Healthcare Social Media Marketing
Scroll to Top