You may not forget those scary awareness packages which were distributed among Chinese households. Again, another such ambient work against domestic violence in china.
No one can ignore this punchy effort, developed by Beijing ad agency DMG on behalf of the All-China Women’s Federation. This ambient posters with bruised faces of women, appeared on swinging doors in offices and shopping malls. These posters are sure to stop the viewers for a while.
The (translated) copy reads-
Nearly 30% of women in China experience domestic violence. If you don’t help to stop it, you’re just adding to her problems. Call 12338 if you know a woman is being abused.
Credits:
Advertising Agency: DMG Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Weibing Xu, Kelvin Lai, Kevin An
Art Directors: Kelvin Lai, Suki Song
Copywriters: Ian Barnes, Sigrid Hou
Photographers: Tiger Han, Rocky Wang
Via: Ads of the world
