This is a very simple yet hard-hitting advertisement campaign denouncing racism. Apparently the ad is urging people to put a stop on practicing racism in any form. However, the focus of the ad was on the distortion that brings into people’s life due to pronouncing racism. Obvious to the fact those racists are naturally hated by those who think logically and appropriately.
The copy of is quite compelling that reads as ‘the more you apply it, the uglier you become’. The racism has been depicted in the form of cosmetics. The ad campaign is credited to Saatchi & Saatchi, Australia.
Via Coloribus
