Unilever’s latest lynx commercial showing a man sweat gushing from his arm pit landed in controversy on the ground that it makes mockery of people who suffer from excessive sweating. The advertisement watch dog has recently received not less than 20 complaints arguing the ad is offensive and insensitive. However, the ad has a close save as it managed to escape from a ban.
In the meanwhile, advertisers argued that they had exaggerated the sweating to an extent that it easy to perceive for the people that it was not real.
The advertising Standards Authority too upholding the argument of advertisers ruled that sweating was too much exaggerated and were unlikely to be taken seriously. Moreover, the advertising watchdog agreed that the ad could be distasteful to few viewers.
Via Brand Republic
