At the first glance the ads are of course amusing however, the ad is not compact enough in its presentation. These ads aim to promote 3M Scotchguard’s exceptional ability of cleaning the stains. The backgrounds used in the ad are quite stale may be just to keep focus on the carpet and stains.
Moreover, the core concept of fluids running out or flying away is simply wonderful and fresh. The copy of the ad reads, ‘Effortless Carpet Care – Scotchguard Protector 3M’. The agency behind the campaign is Dentsu, Belgium.
Via Coolzor
