88 million super bowl viewers, beyond TV or Web

Dr Prem Digital Healthcare Marketing

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National Broadcast Network (NBN) for the eleventh consecutive year has beamed best of audio and video clips of super bowl commercial much before Super Sunday. And now with this report National Broadcast Network (NBN) announced its 2500 video and audio broadcasts have gathered 88.7 million viewers. The number is simply amazing because the total number of people who watched the game on television were 90 million.

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NBN also included sound bites from advertising industry analysts into the package. What for, may be to educate audience nuances of advertising, and you have big name like Bill Bruce, Laura Petrecca on the panel.

Super Bowl advertisers ponied up the estimated $2.5-$2.6 million per 30-second spot to advertise during this year’s game not just for the viewers of the game itself, but for the way that Super Bowl ads grow legs of their own. Since the game, they can be seen online on a variety of sites.

Via [mediabuyerplanner]

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