The Tour de Georgia professional cycling race will get a new sponsor in 2006.
Its Georgia Ford dealers will do the title sponsorship for the 2006 Tour de Georgia cycle race. The 650-mile race premier world famous Tour de France is set for April 18-23 will start off as usually in Augusta and ends in Alpharetta.
Ford has one hundred and twenty one dealers in the state and they are excited to be part of the game informs John Shoemaker, president of Riverside Ford in Macon.
JWT Atlanta will undertake the promotion which includes Radio, Point of purchase and on site activities like showcasing more than 100 Ford vehicles during the race.
Last year the event attracted more than one million spectators and earned $36 million from the state. Georgia Tourism, GE are other partners.
Via [Brandweek]
