Advertising Guide

Wake up the greedy gambler in you!


There is gambler in every man. Sometimes, one wakes up this gambler sleeping within him, and sometimes this gambler becomes a permanent element in his personality. The intention of every lottery advertisements is to wake up the greedy gambler within you!

This print advertisement for loteria de la provincia conveys the idea with a simple and funny concept. An element of fun is indeed expected in every lottery ads, as they are dealing with a care-free side of human nature. Though this ad can not be described as highly innovative, it can be said as effective, because money matters, and the ‘catch’line too- 4 million bucks. The New Year jack pot


Advertising Agency: Braga Menendez, Buenos Aires, Argentina

Creative Director: Bruno Gerondi

Art Director: Horacio Ledesma

Copywriter: Catriel Aiello

See also:

Intersena: luck, thy ways!

How Danny disappeared?

A list of dreams

Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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